I am a senior executive with over 25 years’ experience with strategic sales and marketing for large and small companies, both to businesses and consumers.
I am proficient in hiring, training, and supervising staff at all levels, including: executive sales management, departmental start-up, call center management, process re-engineering, staff mentoring, and human resource-related employee issues.
I am skilled in effective communication to all levels of an organization, both in writing and in public speaking.
Although I enjoy coming up with strategy and big ideas, I’m also most happy when I get a chance to “get my hands dirty” as well!
Director of Content Marketing – Bell Media
February 2017 – present
Started and have grown our Content Marketing Division, which includes blogs and blog distribution, video, and social media.
Channel Manager – Alabama Media Group
April 2016 – February 2017
Alabama Media Group (owners of AL.com) is a statewide news and information channel. I manage our sales efforts for Content Marketing. Took division from $25K in billings monthly to $70k in billings monthly in 9 months.
General Manager, Business Ops – WideOrbit
Dec 2013 – Feb 2016
WideOrbit is the leading provider of business management software for media companies. Our product lines include solutions for sales, traffic, media networks, radio automation, and promotion optimization. And our client list includes the finest group of television stations, radio stations, and media networks in the industry. We’re committed to client success and satisfaction and we’re consistently rated the most responsive and recommended provider of traffic systems in the industry, according to independent research by the Traffic Director’s Guild of America (TDGA).
President, Small Biz Division – Intermark Group
February 2013 – Dec 2013
Buzz12 began as a boutique agency specializing in social media marketing in 2009. Since that time, they have expanded to offer more services that help “move the needle” for their clients. Buzz12’s current services include: a thought leadership program (blogging, social media, electronic e-newsletters), public relations, online reputation management, search engine marketing, and search engine optimization. Buzz12 was acquired by Intermark Group in 2013 and is now Intermark’s division that services small to medium-sized businesses.
CEO, Founder – Buzz12
Jan 2009 – February 2013
All profitable B2B digital marketing programs begin with provocative, compelling, relevant, and targeted CONTENT. At Buzz12, we believe that If you don’t get this piece right, nothing else you do in marketing matters. We help businesses figure out how to create this content on a regular basis, and then how to deploy it on various channels to gain more leads, do more lead nurturing, and ultimately win more business for their sales teams.
The rest of my career experiences can be found on my Linkedin profile here.
Auburn University – BA International Business
1985 – 1990
Concentration in German