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Content marketer: know thy persona

Content marketer: know thy persona

Writing compelling content that will make a customer jump through the page to buy your product is the aim of every content marketer.  We research topics, brainstorm headlines, and challenge ourselves to weave interesting, relevant stories that make people want to take...
How to effectively manage your boss

How to effectively manage your boss

Truly understanding your boss is obviously an important part of any job. But learning the best way to ‘manage’ your boss – now that’s a real skill that takes practice, keen observation skills, good “soft” skills, and the willingness to put your ego aside for the...